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Dogfooding

Learning from actual use, including the decision to use something else.

principle 1 min read

Project Dogfood

Building the tools we use to build the business—and showing the work.

Project Dogfood
field note 1 min read

One person, connected across apps

What we observed when a contact changed while a calendar event was open.

Project Dogfood · Project Raise the Roof
principle 2 min read

Your product must earn your use

Dogfooding begins with an honest preference, not a story about an imagined customer.

Project Dogfood
principle 3 min read

Find the right-sized niche

Specialize around a real problem. Generalize when the need and your capabilities justify it.

Project Dogfood · Project Top Gun
field note 3 min read

Connections should preserve context

A note, a task, and a person should keep their meaning when the work moves between tools.

Project Dogfood · Project Raise the Roof