Explore a topic

Building

How useful software gets made.

guide 1 min read

Open Source: useful alone

Complete standalone tools, with code you can read, change, and build on.

Project Raise the Floor
guide 2 min read

Pro Source: better together

The connected workspace, its source, and continuing improvements—run by you.

Project Raise the Roof
principle 1 min read

Project Dogfood

Building the tools we use to build the business—and showing the work.

Project Dogfood
principle 2 min read

Your product must earn your use

Dogfooding begins with an honest preference, not a story about an imagined customer.

Project Dogfood
principle 3 min read

Boutique software at scale

AI may change the economics of specificity. Empathy and feedback still decide whether the result is useful.

Project Dogfood · Project Raise the Roof
principle 3 min read

Raise the floor. Then raise the roof.

A useful free baseline and advanced capability are two parts of the same ambition.

Project Raise the Floor · Project Raise the Roof