A reading path / 5 pieces
The Dogfood Notebook
From a problem you feel to a tool that earns its place.
- 01 / principle 1 min read
Project Dogfood
Building the tools we use to build the business—and showing the work.
Project Dogfood - 02 / principle 2 min read
Your product must earn your use
Dogfooding begins with an honest preference, not a story about an imagined customer.
Project Dogfood - 03 / principle 3 min read
Find the right-sized niche
Specialize around a real problem. Generalize when the need and your capabilities justify it.
Project Dogfood · Project Top Gun - 04 / field note 1 min read
One person, connected across apps
What we observed when a contact changed while a calendar event was open.
Project Dogfood · Project Raise the Roof - 05 / field note 3 min read
Connections should preserve context
A note, a task, and a person should keep their meaning when the work moves between tools.
Project Dogfood · Project Raise the Roof