Resolve the organization first
Resolve candidate organizations. Keep a similar name from sending you to the wrong company’s links and assets.
Brands InfoHopper Labs
Know the company behind the name.
Find the right organization, explore its sites, technology and brand assets, and see where the information came from. Keep the research useful with sources and freshness in view.
What makes it useful
Build a record worth coming back to.
Check the source and its freshness
Inspect where information came from. See the basis for a detail and decide when it needs another look.
Reuse the research
Retain the result. Bring a maintained organization record into other tools instead of researching the same company again.
Useful alone. Better together.
Research that keeps paying you back.
Keep the organization and its sources in Brands Info. Reuse the right visual identity in the tools where you meet that company again.
A closer look
See what you can do.
The capability, the action, and what it means for you.
| Feature | What you can do | Why it matters |
|---|---|---|
| Aliases and ambiguity handling | What you can doResolve candidate organizations. | Why it mattersKeep a similar name from sending you to the wrong company’s links and assets. |
| Source and freshness context | What you can doInspect where information came from. | Why it mattersSee the basis for a detail and decide when it needs another look. |
| Reusable brand records | What you can doRetain the result. | Why it mattersBring a maintained organization record into other tools instead of researching the same company again. |
| Sites and profiles | What you can doExplore domains, social profiles and repository links. | Why it mattersFind the useful destinations behind a name. |
| Brand assets | What you can doBrowse company and product logos with source context. | Why it mattersChoose the right identity for your app. |
| Technology and discovery | What you can doInspect site technology and discovered pages. | Why it mattersBuild a fuller picture of an organization. |
6 capabilities
Practical details
- Experience
- Interactive browser demo
- Data
- Temporary demonstration session
- Availability
- Demonstration available; release availability is separate
Trying the experience
An isolated demonstration session. No production accounts are connected.
- Search for Northstar or Aster.
- Try Nrothstar Research to test spelling tolerance.
- Open a result and inspect its source and freshness.
Brands Info