A direction, still to be defined
There is no announced program, method, or launch date. This page records the questions that could turn the idea into concrete work.
Project Underdog
COMING SOON · A DIRECTION TO EXPLORE
A place for work that helps a smaller player compete. We like the name; the method and program are still to be defined.
The next chapter is still taking shape.
QUESTIONS TO START WITH
- Find a real constraint facing a smaller player.
- Choose a contest where a focused advantage could matter.
- Test a useful method before announcing a program.
START WITH THE IDEA
The direction in brief.
We want to explore how a smaller player can compete against a larger one. The name captures the direction; a useful method still needs a real constraint, a specific contest, and someone close enough to the problem to test it.
There is no announced program or launch date yet. Updates will appear here as the work becomes concrete.
BEFORE WE BUILD
Questions before a program.
Learn from the other projects
Dogfood offers proximity to a need. Top Gun offers a measurable contest. Raise the Floor and Raise the Roof offer useful starting points and a direction for capability.
THE NEXT QUESTIONS
Make the direction concrete.
Find a real constraint facing a smaller player.
Choose a contest where a focused advantage could matter.
Test a useful method before announcing a program.
AS THE WORK DEVELOPS
Project updates.
A clearer way to follow the project
The project now has the same compact detail layout and tabs as Research, with its principles, practical questions, and connections collected in one place.
Coming soon
The name is reserved. Goals, tools, and a launch date have not been announced.
ONE BODY OF WORK
Follow the connections.
Project Dogfood →
Start close to someone’s actual problem rather than inventing an underdog customer.
Project Top Gun →
A smaller player needs a contest it can plausibly win, with evidence that the advantage matters.
Project Raise the Floor →
Useful accessible tools could improve the starting point for someone with fewer resources.
See the larger picture.
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