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Markets & specialization
Choosing a customer, a problem, and a viable scope.
principle 2 min read
Your product must earn your use
Dogfooding begins with an honest preference, not a story about an imagined customer.
Project Dogfoodprinciple 3 min readFind the right-sized niche
Specialize around a real problem. Generalize when the need and your capabilities justify it.
Project Dogfood · Project Top Gunprinciple 3 min readBoutique software at scale
AI may change the economics of specificity. Empathy and feedback still decide whether the result is useful.
Project Dogfood · Project Raise the Roof